What arrives when a company reports, how to read it, and how to ask for what is missing.
Reports are the main thing that passes between a company and its investors in
Vein. They arrive on your Requests page, whether or not you asked for them,
and when something is missing, a request is how you name it.
Reports land on the Received Reports tab, which is where the page opens.
Above the list, three counts summarise it and a filter divides reports by where
they came from:
Filter
Shows
All
Everything you have received
Fulfilled Requests
Reports sent in answer to something you asked for
Proactive
Reports the company sent without being asked
That split is worth paying attention to. A company that only ever appears under
Fulfilled Requests is one you are pulling information out of; a company that
appears under Proactive is reporting on its own initiative. The difference tends
to say more than any single metric inside the reports.The search box matches company name and report title together, so you can find
“Q3” across the portfolio or everything from one company without changing filter.
Companies choose which blocks to include and in what order, but the blocks come
in fixed kinds, and the distinction between two of them matters more than any
other.Financial figures are pulled from connected systems. A financial table names
the system each number came from, reading Verified via and then the provider:
Stripe, QuickBooks, the bank. Nobody typed those numbers into the report.Written sections are the company’s own words. Key hires, product milestones,
customer wins, risks, and asks are written by the company. They are not verified
by anything and are not meant to be; they are the context the numbers cannot
carry.
When a figure disagrees with what you remember from a previous report, check
which provider it is attributed to. Companies can change which source wins for
a given metric (see
when two sources disagree),
and a changed attribution explains a changed number without anything being
wrong.
A report carries a verification marker in its header, and financial tables carry
per-figure attribution. Both are claims about provenance: this number came
out of that system, unedited, at the time the report was sent.They are not audit. Vein does not check that a company’s Stripe account reflects
its real revenue, or that its ledger is correctly kept. What the marker rules out
is the specific failure investor reporting is most prone to: a number that was
retyped, rounded, or quietly adjusted on its way into a deck.
A report is frozen when it is sent. It shows what the connected systems said at
that moment and does not update afterwards.
A request names what you want rather than sending a blank prompt. The company
knows exactly what to produce, and you get answers in a comparable shape across
the portfolio instead of a different format from every company. Requests are
built as a five-section form, and one request can go to several companies at
once, which is what makes the results comparable.
1
Open Requests and start one
Every ask you have made lives here alongside the reports companies have
already sent you.
Press New Request, top right.
2
Select companies
Tick every company this request should go to. Sending one request to five
companies is what gets you five answers in the same shape; building five
separate requests rarely does.
The request form. Sections track down the right-hand side; the progress card shows what is still required.
3
Select topics
Topics are what the company should cover: financial metrics, key hires,
product milestones, and the rest. The company sees your selections and gets
a block for each topic in their report, so a topic here becomes a section
there.
Asking for fewer topics, consistently, is worth more than asking for
everything once. Consistency is what makes the portfolio comparable
quarter over quarter.
4
Add details and a schedule
Request details carry any context or specific asks that the topics do not
cover. The schedule section is what turns a one-off into a standing request,
so you are not rebuilding the same ask every quarter.
5
Review and send
The final section summarises what is going to whom. Companies and topics are
both required, and the progress card tells you what is still missing before the
request can go.
A request shows as pending until the company responds, then flips to fulfilled
with the report attached. Companies see your request inside their own Reporting
page, so nothing depends on an email being noticed.
A report gives you a point-in-time answer that a company reviewed before sending.
Data access gives you an ongoing read that updates without their involvement.
Most relationships want the first on a schedule and the second rarely; see
request data access for when the second is worth
asking for, and schedules and templates for
putting the first on a cadence.